If you are a victim of malicious software or individuals, they might, through your IP address, find out your name and other information, leading to identity theft and account takeovers. This information is then used to tailor the ads that you see and to push products that you may want or are just susceptible to, as we all are.Īnd in fact, corporations are the most benign of the people who might misuse your data once they know where you are. It is calculated that Google earns around ₵7 per user of their search engine per day, averaging to $6.7 quarterly, by selling your search data to other corporations. Even though most of us would consider out internet browsing as very mundane and don’t plan on researching WMDs or global terrorism for your next work project, that doesn’t mean that governments, corporations and malicious individuals aren’t interested in what you like to look at online.
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